How I Work

Fortune has a really cool series called "ecto or Firefox or a copy of Firefox on a one gigabyte USB key with my bookmarks and cookies so that I can work from anywhere I get my hands on a computer. In my browser I usually keep some combination of the following sites open Backpack for tracking actions/Gmail for personal/blog mail Bloglines or Meebo for IM Google Bookmarks for bookmarks Weekly Review. Other than a thin on Debbie Weil's blog. It's a critical part of my day. The feedback I get from readers as well as the information I get from RSS feeds keeps me smart about where media and marketing are going. This helps me do my part in helping Edelman stay one step ahead of the curve. My day stretches from 4:30 or 5 a.m. until as late as 8 or 9 p.m. split between the office, at home and in transit. Information overload is at times a challenge, but I enjoy it. I subscribe to a few hundred RSS feeds and I get all of my news online. I don't read a newspaper or watch TV. The Web is my window onto the world for both business and personal information and communication. Add to document.write("Del.icio.us") | Yahoo! My Web Technorati: Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.