I'm going to interrupt my series on Maslow & Branding to chime in on a debate between Laura Ries. "Are you kidding me Laura??? What planet are you from??? How can you brand a bad/mediocre product or service anyway? I guess she also believes advertising is the other key to success." You really need to read all the comments on these few posts to get the gist of the passion on the two sides of this debate. I'll bite and add my two cents. Branding is so complex and often misunderstood. The traditional view is that branding is something done by the marketing department or ad agency to position the brand in consumers' minds, usually through advertising. Laura's father Al Ries and Jack Trout wrote a famous book called "Mantra Brand Communication. She has extensive experience in brand/marketing strategy, market/customer research, integrated marketing communications and channel support.
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