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How Important is the Homepage?

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Seth Godin, on his blog, wrote ".

Here is what he wrote:

Human beings don't have home pages. People make judgments about you in a thousand different ways. By what they hear from others, by the way they experience you, and on and on. Companies may have a website, but they don't have a home page in terms of the way people experience them.

The problem with home page thinking is that it's a crutch. There's nothing wrong with an index, nothing wrong with a page for newbies, nothing wrong with a place that makes a first impression when you get the chance to control that encounter. But it's not your 'home'. It's not what the surfer/user wants, and when it doesn't match, they flee.

You don't need one home page. You need a hundred or a thousand. And they're all just as important.


I fully agree with Seth's view. I wrote a similar post last year, where I questioned the undue importance marketers give to their home page (
Homepage as Bookcover

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