How Much Internal Discussion Can You Have In A Corporate Blog?

December 20, 2004

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After one more open letter to Bill Gates, this time about creating a Microsoft music player, Robert Scoble is accused of insulting his coworkers. If I understand it correctly the accuser, Ed Kaim, is a former MS employee that still have strong bonds to MS. He's for example on MS' own list of Scoble's post insulting to his coworkers, but

A blogger like Scoble earns a lot of credibility by being very open. Does a discussion like this increase that credibility? Or does it decrease it when we realize that he's not talking for MS as a whole? He's never claimed to, but in order for him to affect our general image of MS we must believe that people there are a lot like him. Otherwise he's just an individual with no bearing on MS.

Blogging is a social tool, but at what point do we as bloggers rely too much on our blog? Is there a risk we'll start writing a post instead of starting a face-to-face discussion with our coworkers, clients etc?

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info