Verbal abuse, deceptive in-stock claims, high-pressure upselling, and attempts to charge a credit card when a customer posts negative feedback about a business comprise this primer on actions that could reflect poorly on one's business.
Quite a few people are familiar with photographer Thomas Hawk's work, particularly those who have blog. His most recent entry,
The blog entry in whole offers a very instructional read, and I highly recommend any online retailer spend a few quality minutes over a cup of hot cocoa reading it. Comments from other people discussed similar experiences, and mentioned the company's attempts to charge credit cards for posting negative feedback.
If an online retailer finds they conduct their business like the one Hawk unfortunately uncovered, it would be a good idea to make some changes. On the Internet, news like this spreads very fast.
David Utter is a staff writer for Murdok covering technology and business. Email him
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How Not To Serve Your Customers Online
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