How Social Media is Changing Charity

Social media provides a great deal of tools and opportunities for reaching the masses, which makes for some ideal ways of marketing a business. The marketing potential of social media also means great things for charitable causes.

The emergence of social media has opened up a lot of doors for getting messages out there and spread wider than was ever possible before. What better way is there to find people who care about a specific cause and call upon them to take action? You've got Facebook, Twitter, YouTube, MySpace, blogs, and countless other platforms.

You don't have to be a huge star to spread the word, but it certainly helps if you have friends and followers that can help you spread the word. Actor Anthony Edwards, who is probably best known as Dr. Greene from ER (or perhaps Gilbert in Revenge of the Nerds) is

Back in July, Mashable's Josh Catone wrote a post, which was simultaneously published across over 100 blogs (illustrating a good example of social media's reach in itself), which highlighted Pizza Hut Aims to Feed Hungry Through Twitter