How To Avoid Having Filters Eat Your Emails

You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. The truth is that the money is in properly written emails, that get delivered to your list members. That last part is what most online marketers are missing! An article in the June 2004 issue of Time Magazine reported that 40% to 70% of email sent to the four major ISPs is deleted at the server. Those ISPs are MSN (including Hotmail), Yahoo, Earthlink and AOL. That simply means that there's a very good chance that your legitimate email is not getting through to those subscribers using those ISPs. The bottom line for you and I as email marketers is that building huge opt-in lists, seeking JVs, or publishing an ezine is largely futile, unless you correct the above problem first. So how do you correct the problem? Many people who send emails know that many ISPs score emails as they arrive at the server. Email that scores above a certain score is identified as probable spam, and is deleted. So, many of us go through our email messages before sending them out and delete or modify trigger words. I'll let you in on a big secret. Most of the words that you see cleverly disguised (often with extra spaces or characters) aren't what causes most of the problem. It's combinations of words that causes the problem. It's those combinations of words and a few other major mistakes that gets your email killed. To find out what those major mistakes are, you can get a free report called "The 21 Deadliest Spam Filter Violations" here: