Back in March, LinkedIn announced the launch of company profiles. The problem was, users couldn't create the profiles themselves, and Mario Sundar, LinkedIn's community evangelist who volunteered to help, was soon overwhelmed with requests. So now we have the solution: a DIY company profile creation process.
The procedure is rather simple. Step one, as a post on the LinkedIn Blog explains, is to "[e]nter your company name and your email address. This ensures that you are a current employee of this company and that your company doesn't already have a profile."
Creating company profiles on LinkedIn may help businesses attract new employees, which has the potential to be useful. Also interesting is the way in which company profiles have become public, meaning they can show up in search results and give businesses an extra edge with Google.
You can take the pages owned by Amazon and Intel as examples. LinkedIn's
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