Since Google largely tends to favor ranking informational websites over commercial websites, some authoritative blogs tend to rank for valuable queries based on posts they make in passing.
Even if you had no intent to monetize a post, it just became easier to monetize accidental rankings. If you use analytics to track your stats and notice that you start ranking for some good keywords you can use
Though the maximum length of a text link is 90 characters, we've found that shorter links perform better because they allow the publisher use the link in more places on her/his site and in different context. The maximum length is 90 characters but less than 5 words is best. Even better, just use your brand name to offer maximum flexibility to the publisher.
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