How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year. Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM? The answer is mostly yes. By utilizing data discovered in recently released research surveys and with the help of a few free online tools you can put begin to take some of the guesswork out of search engine marketing ROI. By using Overture's free keyword suggestion tool (inventory.overture.com) you can get an idea of how many times a keyword is getting searched each month. Another free tool to use is called Good Keywords and can be downloaded from