After having a nice recent conversation with Jeff Liebert lately, I read his fantastic post in the WMW supporter’s forum about some of the stuff I’ve done. I had that same AHA! moment several years ago, when I noticed my resume online ranking for my name, and decided it was time to take a more proactive approach. Google results are your new resume whether you’re going on a date, getting a job, or representing your company. Reputation management is the new repeat this often for good reason. These are great places to start for low competition names. If your name is more common, you will need to get a bit more creative with how you use these.
2. Have a friend interview you.Do a reciprocal interview, or triangleRepeat above with alter egos or domain names you thought were cool and registered during a weak moment. Put them to use. Hosting is cheap. Be sure to put your name in the title, url, and any other place you can cram it.6. Do a couple videos or make a podcastYou can do it with a freakin’ digital camera if you’re really lazy. With universal search, they show up right in the serps. Most industries have some podcasts now - the hosts are always looking for guests, be proactive and pitch a show idea to them. 7. Put a picture up, and make sure to use proper alt text and a caption
Bam! You’re optimized for image search. To be safe, hotlink to it from a couple different places8. Sign up on a couple forums - Use your REAL name!
Why use an alter ego if you’re going to be a responsible community member anyhow? (you can always sign up with an alter ego for flaming and trolling)
There’s actually an interesting discussion of the topic of common name, focus on optimizing a single page versus owning EVERY page in the search result. Use the same techniques, but be sure to link them all back to your targeted high power hub page.
- keywords you should own (wmw supporter’s forum)
What else have you done to "own your reputation" online more proactively?
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