Piracy continues to be a problem, but it pales in comparison to thousands of individuals becoming content producers.
The phrase for today is "personal technology." Glenn Harlan Reynolds at
Reynolds also helps record bands and produce CDs for a small record label he runs out of his brother's basement. Musicians weary of the whole music business process could benefit from this example:
Another brother has a band, Copper, that shot a music video and posted it on the band's Web site. It quickly generated tens of thousands of downloads. Copper streams its music, promotes its shows and sells its CDs on its site, too. Sure, the band would be willing to sign with a big record company, but it's doing far better on its own than it could have a decade ago.
The equipment needed to accomplish this has reached a price point where it can be afforded by all kinds people, not just the Edgar Bronfman Jrs of the world. Reynolds noted that Hollywood has to rely on talent now, and judging by what's made it to public release recently, Hollywood "doesn't have a monopoly on talent."
David Utter is a staff writer for murdok covering technology and business. Email him
Found an error or have a suggestion? Let us know and we'll review it.
Suggest a Correction
How To Scare Hollywood With Technology
0 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!