How User Content Will Change Everything

Google, the advent of weblogs and social networks, and the proliferation of broadband Internet are changing the advertising world in two very important ways: first by loosening the grip advertisers hold on content; and second by exchanging that control of content with better targeting and return on investment. These seismic shifts make a sound that is the death rattle of traditional media. With Google's AdSense automatically placing contextual advertising on weblogs and websites, advertisers have little to no control of where their ads pop up. Advertisers "pulling" an ad spot because of content is not only an improbability, but it is unwise. The reach of those ads outweighs the potential offensive association with content creators. Robert Young, in a music video every day. The kind of targeting made available by these networks is precise and timely. Just check out the success of $67 (that's not a typo) start-up more.