How You Shouldn't Run a Campaign

It all started three years ago when an Obama fan, Joe Anthony, created a MySpace page for the then-candidate. The Senator’s presidential campaign team came across the profile and, with Joe’s cooperation, made it into the “unofficial” MySpace page for the campaign. The page amassed more than 160,000 friends, making Obama’s far and away the most popular of all the presidential candidates’ profiles.

But the site soon became unwieldy to maintain. Joe found maintaining it to be a large draw on his time, even though he’d given the campaign access to the page. He did what most Americans would do in the situation—ask for money. But not just a little money. According to the