Huggies Yahoo Ad Splash Sinks Without A Blog

Anyone on Yahoo! this weekend probably saw the Huggies Baby Network banner. It was hard to miss based on its frequency and the close up of a woman's very pregnant tummy. As a father of a six-month-old, I'm the perfect target market for a diaper ad and, as a self-confessed nerd; I'm intrigued by the concept of an online "BabyCenter. BabyCenter offers very intelligent e-mail newsletters that are customized to each parent from preconception through 24 months. The e-mails track development, share tips and serve up content from other community members. BabyCenter's main consumer-generated media components are a bulletin board and chat component. There is also e-commerce. I joined BabyCenter when we were pregnant with our first and I highly recommend this site. The Huggies Baby Network design is great and it appears packed with content. Upon closer review, however, its goal is to be an also-ran. The birth of their TWINS! Everyone is doing great. The only problem is that Pete won't stop blogging from the hospital and they still have not named their babies. Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations