Hulu's got a lot working in its favor: good content, high-quality clips, and the whole it's-actually-legal thing. Now, both users and advertisers should be happy to hear that the video site is gaining a social component, too.
Also, to be honest, there may be a lot of people who simply won't want to deal with social stuff beyond their existing profiles on Facebook, MySpace, Twitter, LinkedIn, etc.
Anyway, a hat tip goes to Eliot Van Buskirk, and we'll monitor how this works out as Hulu continues to catch up to YouTube in terms of videos streamed per month.
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