NBC Universal CEO Jeff Zucker also reports: "By Friday evening, Hulu had a technical block in place. Of course, it didn't take long for Boxee to figure out a workaround to that block, and supposedly (at the time I'm writing this) the service is back -- though, Boxee has now added a little indicator to its software to let you know whether Hulu is accessible or not..."
Update 2: Boxee has released a new version of its video player. Wired
Update: WSJ reports: A statement from CBS says: “CBS Interactive is well within its rights to stream Hulu video content on TV.com under its agreement with Hulu. We are evaluating our next steps at this time,” read a statement released by the company. More Hulu has shown a tremendous amount of promise as an up and coming destination for watching hours of online video entertainment. It has now decided to take its content away from some other places though.
Is this the right move?
Hulu has ordered its content removed from both CBS-owned Boxee - both big draws to online video connoisseurs. In an age of increasing sharing and data portability, this seems like an odd move from Hulu who is still trying to build it's brand recognition (it got a
Perplexed? Hulu's CEO Jason Kilar offers a tonally heartfelt, if apologetic post from Boxee fittingly embeds a Hulu ad and talks about complying with Hulu's request for removal. Boxee is still going to try to get Hulu's content providers on board though: "We will tell them how users love Hulu on boxee, why it represents a great opportunity for them to better engage with fans of their shows, how boxee can help in exposing their content to new people, and why they should be excited about future opportunities of working with us."
Will Boxee be able to convince Hulu's partners? Will we begin to see Hulu content in even less places? Will embedding be the next to go? There seem to be more questions than answers.
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