Some other highlights (not Hulu-specific) from comScore's findings:
- The top video ad networks in terms of their actual delivered reach were: BrightRoll Video Network with 16.5 percent penetration of online video viewers, Tremor Media Video Network with 15.5 percent, and BBE with 13.6 percent.
- 84.4 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 10.8 hours of video.
- 125.3 million viewers watched nearly 10.4 billion videos on YouTube.com (83.1 videos per viewer).
- 41.1 million viewers watched 313.5 million videos on MySpace.com (7.6 videos per viewer).
- The duration of the average online video was 3.9 minutes.
It is worth noting that Nielsen Facebook Catapults Into Third Place Among Video Sites
> YouTube And Hulu See Record High Video Views
No comments yet. Be the first to comment!