"The networks’ traffic declined during the summer rerun season, but Hulu seems relatively unaffected," notes Compete's Seth Madison.
Some stats from Compete:
- Over half (56%) of Hulu’s search traffic in June was driven by branded searches for Hulu’s name
- only 17% of Fox’s traffic and 14% of NBC’s search traffic were driven by searches for the networks’ names
- 43% and 34% of NBC and Fox’s search traffic, respectively, came from terms relating to show names
Hulu's got a long way to go before it reaches
Found an error or have a suggestion? Let us know and we'll review it.
Suggest a Correction
No comments yet. Be the first to comment!