I Didn't Ever Buy Into Google's Page Rank Score

I may be a minority squeak in the thunderous outcry from the search engine marketing industry towards Google and their sudden, unexplained mass drop in “PR score” applied to web sites. I never bought into the hype over PR scores.

Regardless of all the reasons to jump on the scoring bandwagon as a way to determine web site value, I refused on the grounds that I wanted genuine worth, not forced.

There’s many easy ways to take advantage of Google’s methods for deciding which web sites are the most valuable. When they created algorithms based on link popularity, they devised the means to manipulate and play upon our “human-ness”, such as self esteem and personal attachment.

Nobody likes metric values placed on something that may be an extension of who they are.

Business owners will do whatever it takes to get their web properties on top of search engine results. Search engines know there’s nothing worse than that feeling of being “ugly”, “unworthy”, “unimportant”, and “not worth linking to”. Several rank solutions are offered such as paying for inclusion. This is advertising and it’s not free. An inexpensive alternative, especially for startup sites, is networking via links. When done with integrity and logic by skilled experts such as