I Don't Believe The Search Numbers...

A whole bunch of people at work today asked me if I had seen a recent posting on the Google Blog News Channel: WebProWorld That posting summarizes a lot of data from data collection page and read this: There is some data that we do not aggregate. For example, we do not collect information on search terms used. We also do not aggregate information on what specific pages or websites people visit. Huh? Are search engines not also web sites? Putting that apparent contradiction aside, there's a big difference between saying "55% of Yahoo employee's searches are on blah" and "55% of Yahoo employees search on blah." Anyway, the next problem I see is what that 100% Google figure. That seems to imply that Google never bothers to check out the competition. Is that really true? I know for a fact that it's not. So where are all those hits counted? They aren't I guess. Maybe they're only allowed to browse Yahoo from home? Or they are more careful to mask their activities? (Not hard to do with a proxy.) Personally, I run most of my searches on at least two search engines (the two that matter) so I can see how they differ. But maybe I'm just weird. I'm not sure why anyone working for a search company would do such a crazy thing. I guess what I'm trying to say is that I don't have much faith in those numbers. Do you? Jeremy Zawodny is the author of the popular Yahoo! Search blog as well. Visit Jeremy's blog: