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I Love Marmite - But Do You Care?

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The new Facebook SocialAds born in 1984. 

Will it work?  Well I love marmite and eat it everyday but does anyone else care?  Maybe.  However, as Weinberger   What is interesting is that this approach and the HyperTargeting here is good, especially the last part: "What's in it for the "friend" who is bombarding "friends" with an advertising feed? Discounts on future products?  Great table next time you visit?  Is all this disclosed?  Will other friends enjoy it?"

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