Search

IAB Study Finds Contextual Advertising Effective At Branding

1 views

A study conducted by Nielsen//Netratings and IAB has found that high-ranking advertisements on SERPs can be an effective tool for branding products. IAB commissioned N//N to conduct the survey, called the Internet Search Brand Effectiveness Research.

murdok. Visit murdok for the

Suggest a Correction

Found an error or have a suggestion? Let us know and we'll review it.

Share this article

Comments (0)

Please sign in to leave a comment.

No comments yet. Be the first to comment!