Self-service how-to guide and information sites became a little more of a crowded field as IAC launched its collected content site, Life123.com.
As the Life123, aimed for a similar audience. We're not sure of the accuracy of Life123.com's claim that roughly 75% of Americans experience search engine fatigue. The figure sounds like something to make Mark Twain raise an eyebrow. If we're tired of searching for information, we would rather have someone go to the trouble of vetting what's out there, and serve it up in a neat package. Life123 does this in topics like Looking for human editing of available content, with the intent of someone finding the stories you want out of all the media out there, isn't a new concept. A couple of centuries ago, people paid others to do newspaper clipping, where the clipper read all the newspapers, cut out the articles of interest, and sent them to the customer. How-to guides abound on bookshelves, and the current economy lends itself toward promoting more of a do-it-yourself mindset. Life123 may tap that zeitgeist if they manage to get the content and some highly placed search links to lead people to them.IAC Guides People To Life123.com
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