Social networking has become one of the most buzz-worthy news terms in recent memory as the concept as spread at a viral rate throughout the realms of marketing and eCommerce, respectively.
Facebook, Orkut the list goes on of websites geared at this little beast called social networking. With the exception of LinkedIn, however, these virtual communities have been geared mostly at casual interaction and self-expression.
• Quickly find the right people and expand contact networks based on topics and areas of expertise: With the Profiles component of Lotus Connections, users can search for people by name, expertise or keyword. Search results provide standard name, contact information and reporting
structure details, along with links to the blogs, communities, activities and bookmarks associated with the person begin searched.
• Access and share information that is deemed important by others and discover new people and resources with similar interests: Dogear, the bookmarking component of Lotus Connections, enables users to tag and share bookmarks. Pre-qualified information can then be found using key word
searches or by subscribing to an expert's bookmarks, enabling users to find the information they need faster and to discover social networks regardless of organizational reporting structures.
• Bring people together with common interests and assignments: With Communities, users can work together with colleagues across their organization that share common interests or work objectives. Community members discuss relevant issues, conduct polls to gather information and share resources. Anyone with the organization or selected partners from outside of an organization, such as customers, can join and participate in a Community.
• Organize the work and interactions associated with an activity: With Activities, users have a Web-based dashboard for managing and completing tasks with their professional network of colleagues. Within Activities, users can easily organize, share and collaborate on all files, instant messaging chats, email messages and Web links associated with a given task. This enables employees to better track to do lists and manage deadlines, while incorporating best practices and knowledge from across their organization.
• Create an interactive community with external and internal audiences, sharing knowledge and opinions: With the blogging tools in Lotus Connections, creating and posting blogs is fast and easy. Searching for information on blogs is simplified with integrated blog searching tools. In addition, users can automatically track posts from key blogs through Atom syndicated format (ATOM) feeds.
IBM has also ventured into the online community of Murdok. Visit Murdok for the
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IBM Becomes More Socially Inclined
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