Two senior IBM executives are featured in an informative and engaging series of audiovisual presentations that present the case for blogs as strategic business tools. Presented by Willy Chiu, Vice President of IBM's High Performance On Demand Solutions Group, some very interesting facts are included in this communication about IBM's own blogging initiatives:
- IBM now has between 12-14,000 active employee bloggers from 73 countries
- The company's internal Blog Central has over 12,000 users who post regularly
- Over the past year, the number of users and blog posts have quadrupled
- "Blogging is the glue that brings all the experts together within the company" Neither Pearson nor Chiu are bloggers themselves, as did have blogs, that might add to their credibility with some in the primary audience. It might also enable anyone to engage in dialogue directly with both executives as well as get a sense on a more personal level of who they are. (Actually, you can get one sense of that - one clue is to look at the 'about' information on each exec which includes a brief list of which blogs they read. My Shel Holtz, would be pleased to note that among the blogs Harriet Pearson lists is Shel's.) Nevertheless, this is powerful communication delivered by credible people on a topic that many in large companies don't see as a valuable business tool at all. I'd say the information IBM is presenting will help them see the light. Nice work, IBM. NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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