Reuters: IBM is the latest major company to embrace podcasting. [...] The world's largest computer company said on Friday ... ... it plans to introduce a series of occasional podcasts on its investor relations site as part of a broader effort to communicate directly to its investors and the wider public about hot topics. Link: Reuters article This is a significant move in business podcasting. Until now, every company who has embraced this medium has used it as part of broad marketing, communication and customer relationship activities. This is the first example I'm aware of where a company - a publicly-held one at that - has jumped into a business area that many people consider to be a risky one for such open, informal and transparent communication channels ("What about regulations and the SEC?"). Clearly not so if you do it right. I do like the strap line on the iTunes. What better way at the moment to reach the mass podcast-listener market? The first investor relations-produced podcast - IBM Systems and Technology Group, for instance, already podcasts as this list indicates. IBM continues to delight with their innovative communication ideas. And you can be absolutely sure other companies have similar plans in the works. NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
No comments yet. Be the first to comment!