iCrossing Acquires Web Development Agency

iCrossing received $62 million in funding last week, and Jeffrey Herzog, the digital marketing company’s founder and CEO, said that a portion of it would go towards “strategic acquisition capital.”  Herzog wasn’t kidding - iCrossing has now bought Proxicom.
iCrossing Acquires Web Development AgencyJanet Driscoll Miller writes, “I personally expect an IPO.  Because the main funders behind this acquisition are venture capitalists, they’ll want to recognize a return on investment as soon as they can.  And I also expect that the founders of iCrossing will want to cash in as well as the SEM market not unlike the web design and development market, becomes more commoditized over time.”

That makes sense, and there’s also evidence to support Miller’s opinion - in the release, Proxicom's COO emphasized his desire to “raise the ROI bar even higher.”