Ignore The Blogs At Your Client's Peril...

That's my new favorite motto, something that I thought of during my presentation at the NewComm Forum. It spoke volumes on the larger firms that did attend the Blog University, and it spoke just as loudly about the firms that did not attend. My hat's off to Bite, Edelman for sending people from all around the country to attend the Become.com - Become is a search engine for shopping, but not a shopping search engine. It's not a price comparison site, but it's a site that aggregates product info and reviews to help find the right product to buy. Or, that's what I got from results that weren't too shabby ... and did lead to live with Bambi. Beyond little gem yesterday. How does a company combat such a Website - the woman brings up issues about the mortgage company, and the Shel Holtz's presentation on Crisis Communications and Blogs. Here's a perfect example - the company should set up a blog, refute each point, and have an open dialogue with the public. Will they? Likely not ... Arizona companies have not fully embraced blogs yet. A few sidenotes: Postings from this blog are now being republished by Happy Birthday to Dr. Dre, who turned 40 on February 18 - who knew that he did the 1988 song "I do believe in miracles. POP! Public Relations, a public relations firm based in Arizona, USA.