iLike & Facebook Attached at the Hip

When their mom is on now — launched its new F8 “platform” initiative, one of the first to really take off was wrote last week, the company went from having just 1,200 users to having more than 400,000 in a little over a day — which taxed its resources to the point where it doubled the number of servers it was running five times and still didn’t have enough capacity. Eventually, the company had to plead with Silicon Valley neighbours to provide extra servers. And where is it now? It has quintupled in size again, and has more than 2.2 million users.

That’s in a little over a week, remember — virtually the entire life-span of a company, from startup to (relatively) widespread usage, like one of those insects that is born, reproduces and dies in 24 hours. iLike hasn’t died, of course, but it certainly has had a wild ride. And according to