Imagination and the New PR

One of the great things about being part of a series of conferences that addresses social media and PR is the learning you see happening over time. Philip Young, Tom Murphy, Neville Hobson - click for larger image) in the final discussion segment illustrates the moment when we heard from William Ancell about one imaginative idea he has for a podcast. William's involved with Sea Fish Industry Authority. It's the fishing industry. So William's idea is a codcast! A catchy and media-friendly name. If the content and delivery are good, it could become a great success. (One of the podcast clips I played in my West Midlands Police Recruitment. That one's called a plodcast!) You can hear what some of the participants think about social media and PR in a conversation I had with four of them during the lunch break at the conference. I Elizabeth has posted her impressions (and also has a call to action on research she's doing - see if you can help her). If you want to see a perspective on the event from an organizer's point of view, read what Don't Panic Projects and they have skillfully, seamlessly and successfully organized all the conferences in this series on behalf of the See original post for audio) Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog: