Improving The Image Of Search Engine Marketing

What can be done to improve the image and reputation of SEM? With the recent SEM complaints, and numerous other articles that have questioned the need for SEO/SEM has helped give the industry a proverbial black eye. How can the image of the SEM industry be improved. Discuss this and other topics at SearchEngineWatch posted an in depth look at what can be done to improve the reputation of search engine marketing and optimization on the SEW forums. The answers are few and far between. However, Danny is staunch in defending the SEM/SEO industry and its positive effects on search engines as a whole: "I'm tired of the entire industry being beaten up. This is, after all, the industry that almost certainly has generated a significant part of the income that search engines like Yahoo and Google are earning -- in turn making those companies able to offer search for free." Sullivan also indicates that setting a list of industry standards to govern the actions of SEO/SEM companies would be difficult because each search engine has its own rules for determining spam. With that in mind, organizations like SEMPO aren't able to enact a list of rules and regulations that cover the industry. But, that doesn't change the fact that people are in support of industry standards. Regardless of the logistics, many posters on many forums believe that a set of guidelines and industry standards is a must. The reason for SEM/SEO's negative reputation revolves around the spamming of search engines and the following repercussions once a site that uses these tactics, knowingly or ignorantly, are caught. Jill Whalen of HighRankings.com is adamant about the enacting of standards that would help govern the SEO/SEM industry. She believes that the "Murdok. Visit Murdok for the