In Paid Search, Numbers Are Everything

The following statement will likely send my seventh grade math teacher reeling: I love numbers and everything about them. Sorry that it took nearly 20 years for me to realize this, Mr. Gioe. So, yeah I didn't always have this great affinity for numbers, stats, figures, or whatever you want to call them. I was one of those junior high kids shrieking to his parents "when am I EVER going to use the Pythagorean Theorem in real life?!" Well, last weekend while rigging my sailboat, guess what, I unleashed my inner Pythagoras and calculated the length of the hypotenuse of a triangle on the back of an envelope. At some point after the seventh grade it occurred to me that, when used for good, numbers can solve problems and communicate information like nothing else. Perhaps working as a database manager directly under the CFO of a mid-sized retailer awakened in me this deep, abiding appreciation for all that numbers can do. I know my time here at Oneupweb has further cemented this affinity. In the world of paid search, numbers are everything. Sure things like keywords, ad creative and landing pages are important too, but without solid statistical reporting, the performance of these elements goes unchecked. There's been much DiggThis | Furl