In Search, Google's Hot And Wikipedia's Warm

Carve out another notch in Google's gunbelt of months it has led the US search market; meanwhile, quite a few of those searches have led people to Wikipedia. By the numbers, the Hitwise said the hot search topic for much of the month has been global warming. Searches for that hit an all-time high in February, and a lot of those queries sent people along to Wikipedia. "Search term data can provide invaluable insight into societal concerns," said Bill Tancer, general manager of global research at Hitwise. "When you examine the actual search terms and the end destination of those search missions you can also discover intent behind those searches, in this case with Wikipedia being the most common site visited after searches on