Creative talent has never had a stage like the one Web 2.0 has given it, and marketers have never had a mine so deep to tap. The trick, as Warner Independent Pictures (WIP) knows, is producing solid and measurable strategy from the nebulous world of social media, software as a service, and viral marketing while utilizing the talent available and begging to be found. Warner and RES magazine have emerged as the teachers of how to do this as they peg the members of here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") Yahoo My Web
Indie Film Taps Web 2.0 For Trailers
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