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Info.com: Consumer Focused Meta Search

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Recently, a new meta search engine was Info.comWebProWorld I spoke with Stephen Scarr, CEO of Info.com, and he described Info as not so much a search provider but rather an information provider. Stephen also indicated that Info's approach focuses on those searching for products to buy. This idea is facilitated by Info.com's partnership with online shopping portal, Shopping.com. The partnership was formed to "assist Info.com's users [in making] informed purchase decisions." Not only does Info.com provide aggregate search results from 14 engines, they also feature advertisers from the same 14. This includes Overture, Kanoodle and Google. According to Stephen, the mentality behind featuring such a large cross section of ads is that users are twice as likely to buy from paid search listings - further emphasizing Info.com's focus on buyers. Info receives no financial benefit from displaying these ads, save Kanoodle. The positions for PPC results at Info.com are determined on a cost-per-click basis. Advertisers paying the most per click receive higher positions. The meta engine also allows prospective advertisers to feature their site in the paid listings via Kanoodle by signing up at Info's advertising page. These listings are also based on CPC. According to said page, "To make your site appear on Info.com simply list your site with Kanoodle! Bid into the #1 and #2 positions for your keywords and your search listing(s) will appear on Info.com's results." Other features offered by Info.com include an image search as well as a White and Yellow Pages search. Users also have access to relevant news content supplied by the Topix.net feed. The feed features 150,000 categories from 7000 sources. Users can also access local news by simply entering their zip code. Seeing itself as an information provider for the buyer, Info.com plans on introducing feeds from ebay, as well as searches for flight information and health. The ebay feed will be keyword sensitive, returning auction information related to user queries. The spirit of Info.com's business model is; focus on the buyer by offering relevant comparative shopping information. The following is from their latest search news.

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