One of the liabilities of working in the field of search engine optimization and marketing is the cold fact that, without a year of tedious explanation, hardly anyone understands what we do.
Explaining my job to politely interested relatives is roughly the equivalent of explaining the Newsweek article ("Newsweek-y way, at least in that I could say "look, mom, Newsweek! They know what I do!" Sort of. The subtitle "Inside the shadowy world of SEOs,'" didn't do me a whole lot of good. Further, the article was peppered with terms like "manipulate" and (I like this one) "slyly unethical." Nothing was mentioned in the meat of the article (the helpful accompanying graphic, at least the "Fair Game" column, was better) regarding how SEO/Ms not only use techniques to get our clients better search results, but that we assess the usability of the clients' sites and help them recognize and remove roadblocks. We provide relevant content that we hope will not only generate search engine results, but interest among web users. Still, because our vocation is not only involved with the internet--which even today leaves a bad taste in the mouths of many Americans--but with how the internet works, we're "shadowy." Now my parents equate what I do to something that's maybe not illegal, but maybe one day will be, once The Law figures out what we're doing.
Apparently, according to a Pew/Internet study called "
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Inside the Shadowy World of SEO/M
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