Integrated Ads Through Social Media Apps

makers of the ever-popular "pick your five" app on Facebook), Circle of Moms, Zynga, Serious Business, Where I've Been, and Poolhouse.

I asked appssavvy CEO Chris Cunningham a few questions about the company's experiences with the industry that will hopeful shed some light on it for businesses looking to enter the social app marketing game.

Chris Crum: I see examples in the press release of companies that are "interested in" using the social media apps. Are these companies going through appssavvy?



Chris Cunningham: appssavvy is focused on connecting advertisers to social media applications in contextually-relevant ways and through integrated sponsorships. It is not through traditional media buys of banners, etc. The campaigns are true partnerships where the advertiser is adding to the experience, not detracting from it. For example, Oakley, the sunglasses and other optical products outdoor company,

this past winter ran a campaign on the social media application Snow Reports, providing snow reports at resorts from across the world. The campaign was contextually-relevant, but Oakley also integrated custom skins, feature videos and profiles of the company's ski and snowboard teams.

As for Pick Your Five, we do not have an advertiser example, yet, but stay tuned. Pick Your Five is not only hugely popular, but is a great entertainment opportunity for a brand.

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