Last week I http://del.icio.us/tag/nyclivewindow. A few highlights include being the featured story on Slashdot, and a
There are also several larger media pieces planned after the event in many longer lead print publications which will be published over the next few weeks. Despite Sun launching their virtual press conference in close proximity to this event, it looks like Intel's effort to do something original to illustrate the power of the Core 2 Duo chip and Centrino mobile technology is winning lots of rave reviews. My favourite so far comes from I love this event. Why? It's blogged. It's podcasted. It's videoblogged (by way of machinima). And it walks along that line of social network spaces and video game spaces. It's profitable. It's performance art. It's real-time. It's social. It's a use of advertising that's not preachy, but demonstrable use of products. It's *everything*.
Thanks for playing WITH us, Intel, and not talking AT us.
Kudos to Intel for getting it right at a time when it is becoming increasingly common to see stories of companies getting it wrong take up more than their fair share of the headlines.
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Intel's "Living Without Boundaries" Stunt Catches Fire
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