Luckily Melissa, a Sapient employee dropped me a note to point me to the Sapient CMO’s blog at Experience Matters. Yes David Armano is involved in this as is vetran blogger of the Molecular has a blog called
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At the Sapient blogs produces an unfortunate quote from their CTO in 2005 which characterizes blogs as the equivalent of the Pet Rock:
Ben Gaucherin, the CTO in question, says blogs “are a fad fueled by pop culture’s desperate search for the next big thing.” When I spoke with Gaucherin he was even more emphatic than he was in his news alert. He told me that blogs are the digital equivalent of the pet rock.
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