Newspapers have boundless opportunity, and there has been a lot of positive development with newspaper websites and other technologies in the past several years. There's a ton of innovation, neat projects and good thinking coming out of newspaper's newsrooms, and there are good people working there…In addition, more people than ever before are consuming newspaper content, thanks largely to the web, and newspaper site visitors are a very attractive audience for advertisers.
Yes, change can be difficult and not so much fun. Newspaper executives need to face this changing landscape with their heads up and eyes (and brains) open - and the view that the glass is half full. It won't be easy, and it will take some innovative thinking, internal disruption, business savvy and more. Armed with those tools, the future for the newspaper industry and journalism as a whole will be so bright we'll all be wearing shades.
Some in the newspaper industry may find that far too optimistic, but they may well be the ones who do not survive.
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Greg Sterling
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