Interland's Paid Search Advertising Packages

Introducing MyEzClicks: A New Edge for Dedicated Hosting Clients

Interland, long known for its reliable dedicated hosting solutions, has taken a bold step beyond the traditional model. By unveiling MyEzClicks, the company has expanded its portfolio to include a suite of paid search advertising packages tailored for small businesses that already trust Interland with their web infrastructure. This move signals a shift from a pure infrastructure provider to a partner that helps customers thrive in the digital marketplace.

The idea behind MyEzClicks is simple yet powerful: small businesses need more than just a server. They need visibility, traffic, and the tools to convert that traffic into sales. Interland’s new offering bridges that gap by offering a managed pay‑per‑click (PPC) service that covers the entire advertising cycle, from keyword research to real‑time optimization.

Interland’s CEO and chairman, Joel Kocher, framed the launch as a strategic response to changing market expectations. “The days of selling just servers are over,” he said. “Hosting is the foundation, but growth comes from the marketing layer on top of that foundation.” Kocher emphasized that MyEzClicks is the first of several business services the company plans to roll out to its dedicated hosting clientele.

Industry analysts echo this sentiment. Helen Chan, a Small Business Analyst at Yankee Group, points out that many businesses still assume dedicated hosting users only care about performance and uptime. “In reality, the very businesses that choose high‑end hosting are looking for comprehensive online solutions,” she notes. “Interland’s expansion into business‑side services meets that demand head‑on.”

The launch of MyEzClicks also reflects a broader trend in the hosting industry. Hosting providers are increasingly bundling marketing, security, and support services into their offerings to create a one‑stop shop for small businesses. Interland’s initiative places it squarely among the forward‑thinking companies that see hosting as the launchpad for complete digital success.

For existing customers, MyEzClicks is available as an add‑on to current hosting plans, allowing them to keep everything under one vendor. New customers can choose the package that fits their budget and goals from the outset. The packages differ in scope and guaranteed traffic levels, giving business owners flexibility without the need to juggle multiple vendors.

Beyond the marketing services, Interland maintains its core strengths. Dedicated hosting remains a key pillar, with high‑performance servers, dedicated IPs, and robust security measures. The addition of MyEzClicks is designed to complement, not replace, those features, creating a seamless experience for users who want to scale quickly and confidently.

In practice, MyEzClicks turns the often intimidating world of paid search into a manageable, transparent process. By handling the heavy lifting - keyword bidding, ad copywriting, performance monitoring - Interland frees business owners to focus on their core operations while still gaining the traffic they need.

In summary, Interland’s launch of MyEzClicks is more than a new product line; it’s a statement that the company sees hosting as the foundation for broader digital success. By providing a full suite of paid search services, Interland is poised to support small businesses through the entire funnel, from infrastructure to acquisition, and beyond.

The Value Proposition of Guaranteed Traffic for Small Businesses

One of the most compelling aspects of MyEzClicks is its traffic guarantee. Traditional PPC services often come with a level of uncertainty - clicks fluctuate, budgets are hit, and the final outcome can be unpredictable. MyEzClicks removes that uncertainty by ensuring a minimum number of visitors to a business’s site each month. This guarantee provides a predictable marketing spend and a clear return‑on‑investment metric.

For small businesses, predictability is critical. Many of them operate on tight margins and cannot afford to invest in ad campaigns that might not deliver measurable results. By guaranteeing traffic, Interland delivers peace of mind and a straightforward way to track campaign effectiveness. Businesses can plan their marketing budgets, forecast revenue, and scale their operations with confidence.

The guarantee extends beyond raw traffic numbers. MyEzClicks offers a data‑driven approach that ties the volume of traffic to the relevance of the visitor. Keyword research, audience targeting, and ad placement are all calibrated to attract high‑intent traffic - people who are already searching for the products or services the business offers. This focus on relevance increases conversion rates and maximizes the value of each click.

In addition to traffic guarantees, the service delivers a cost‑effective model. By bundling multiple search engines - Google, Bing, Yahoo, and others - into a single program, Interland reduces the overhead for customers. Instead of negotiating separate contracts with each platform, businesses get access to a network of over 30 search sites through one streamlined account. This consolidation cuts administrative costs and allows for more strategic bidding across platforms.

The cost‑effectiveness is further enhanced by Interland’s managed approach. Traditional PPC management often involves hiring an in‑house specialist or a third‑party agency, both of which add overhead and can lead to misaligned priorities. MyEzClicks places the responsibility on Interland’s team of search professionals, who use their experience and proprietary tools to keep bids competitive, ads fresh, and campaigns aligned with the business’s goals.

Another benefit of the guaranteed traffic model is the built‑in accountability. Interland’s performance metrics are transparent, and the monthly reports detail keywords used, traffic secured, and spend. Business owners can see exactly where their budget is going and how it translates into visitor numbers. This level of visibility reduces the risk of hidden costs and ensures that the marketing spend directly supports the business’s growth objectives.

The guarantee also encourages a long‑term partnership mindset. With a predictable traffic pipeline, businesses can plan product launches, seasonal campaigns, and promotional events with a clear understanding of the online demand they can expect. This foresight helps align inventory, staffing, and marketing messaging, leading to smoother operations and higher customer satisfaction.

It’s worth noting that the traffic guarantee does not sacrifice quality for quantity. Interland’s algorithmic bidding and real‑time optimization prioritize conversions over sheer volume. Each click is evaluated for its potential to move the sales funnel forward, ensuring that the traffic arriving at the site is more likely to convert.

In a competitive landscape where small businesses struggle to stand out, MyEzClicks offers a tangible advantage: guaranteed, high‑intent traffic that is delivered efficiently and transparently. This value proposition turns a complex, often stressful advertising process into a reliable growth engine for small businesses.

What Small Business Owners Can Expect from Interland's Managed Search Campaigns

When a small business signs up for MyEzClicks, they step into a turnkey system that handles every component of a pay‑per‑click campaign. The process begins with an in‑depth discovery session, during which Interland’s team gathers insights about the client’s industry, target audience, and competitive landscape. This foundational step ensures that the campaign is built on accurate, relevant data.

Next comes keyword research. Interland’s search professionals use a mix of proprietary tools and industry best practices to uncover the most effective search terms. They balance high‑volume keywords with niche, long‑tail phrases that capture intent and reduce cost per click. The result is a comprehensive list that targets potential customers at various stages of the buying journey.

Ad copy creation follows. Rather than using generic templates, each ad is crafted to speak directly to the audience identified in the discovery and keyword phases. The copy highlights unique selling points, offers, and calls to action that resonate with the target demographic. By tailoring messaging to specific search intent, the ads increase click‑through rates and improve overall campaign performance.

Bid management is handled in real time. Interland monitors market conditions, competitor activity, and seasonal trends to adjust bids and budget allocations dynamically. This agile approach keeps the campaigns competitive on search platforms like Google, Bing, and Yahoo, while also safeguarding the client’s budget. The company’s bid strategy is designed to maximize visibility for high‑intent searches and to minimize waste on low‑performance keywords.

Monitoring and optimization are continuous. Interland’s team reviews campaign metrics daily, adjusting keyword lists, ad copy, and bidding strategies as needed. They track key performance indicators such as click‑through rate, cost per click, conversion rate, and return on ad spend. By applying data‑driven insights, they refine the campaigns to ensure consistent improvement over time.

Transparency is a cornerstone of the service. Each month, clients receive a detailed report that outlines traffic secured, keywords that performed best, ad spend distribution, and conversion metrics. The reports also include actionable recommendations for next month’s strategy, giving business owners a clear roadmap for ongoing growth.

Support is available throughout the partnership. Clients can reach out to Interland’s account managers via phone, email, or chat. The support team assists with questions about performance, budgeting, or strategic direction. This hands‑on guidance helps businesses feel confident in their advertising decisions and ensures that they can adapt quickly to market changes.

MyEzClicks also offers scalability. As a business grows, the advertising strategy can be expanded or refined. Interland can add new geographic targets, additional search engines, or specialized ad formats such as display or remarketing. This flexibility allows businesses to evolve their marketing approach without changing vendors.

Finally, the integration with Interland’s hosting services creates a seamless experience. Because all services are managed under one umbrella, there is no need to coordinate across multiple vendors. The hosting platform remains the reliable foundation, while the search service drives the traffic that turns visits into revenue. This one‑stop solution simplifies operations and reduces friction for small business owners.