Internal Blogging More In Focus - Blog Consultants Beware

Internal blogging is discussed more and more. It doesn't surprise me. If we compare to web communication in general an intranet is for many companies more effective in terms of ROI than an external site. Blogs will, I believe, be another example of this - and that should worry blog consultants. It could be a coincidence, but also a sign of the times when To Blog or Not to Blog: "...the biggest reason to blog internally is to capitalize on the opportunity to encourage communications and knowledge flow upwards in the organization. Existing communication channels within companies tend to come from on high, be nicely polished, highly wordsmithed by many including the lawyers, and distributed to the masses. With a blog, the power of communication is given to individuals at much lower ranks within the organization." If we really do witness a growing interest in internal blogging - and a growing use - I interpret it as a maturing blog market. I hope the CorporateBlogging.Info blog which is a guide to business and corporate blogging.

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