International Brand Design Conference

To see how ingrained brands have become in our lives, take the brand alphabet test. I'm willing to bet you'll recognize more than a few of the brands chosen for this online quiz. Next week, I'm attending the International Brand Design Conference here in Cincinnati. I'll also be blogging it so you can expect a heavy dose of brand content at Strategic Public Relations next week.Brochureaccent Disclaimer #1: This is also work-related as two FRCH Design Worldwide vice presidents will be presenting at the event. Their presentation is entitled "Immersive Design: Creating Environments that Bring Brands to Life." However, the content I post here will stick to the usual focus on marketing and public relations. The conference is focusing on what it calls "the innovation imperative in consumer goods." The news release claims that "innovation and new strategies are aligning design, product development, and marketing into new, interconnected partnerships that are driving product success and ultimately changing the future of consumer goods brands. Leading practitioners and brand thought-leaders from consumer goods companies, brand consultancies, and academia will come together to examine new approaches to brand management." The perfect example of this alignment is More on the event and Cincinnati's branding prowess can be found Reader Comments... Kevin Dugan is the author of the popular FRCH Design Worldwide Visit Kevin's blog: