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Internet Advertising To Be The Next Media Darling

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Goldman Sachs adds their own numbers to recent reports that advertising spending on the Internet will take a bullish ride to record highs. Providing a lower estimate than Forrester Research and eMarketer, Goldman Sachs expects 2005 ad spending to reach $12.3 billion.

Internet Advertising to Be the Next Media Darling' />
Citing the growth of broadband access, which is estimated to reach 59% of homes with Internet access, the investment bank believes that the ease of downloading video and music will catch the attention of advertisers and may take a chunk of money away from television ads.  Goldman Sachs expects online advertising will account for 4.4% of total US advertising.

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