Internet Display Ads Grew 15% In 2007

The advertising market finished 2007 with measured spending of $148.99 billion, up 0.2 percent compared to 2006, according to TNS media intelligence.

Internet display advertising continued its growth leadership, increasing 15.9 percent in 2007 to $11.31 billion in expenditures. Consumer magazines saw a 7 percent gain to $24.43 billion on the strength of higher spending by consumer packed goods marketers. Cable TV spending increased in the second half and finished 2007 at $17.84 billion, an increase of 6.5 percent.

Among television media, full-year Network TV expenditures dropped by 2 percent to $22.43 billion. Spot TV fell 10.2 percent to$15.59 billion. Syndication TV decreased 1.5 percent to $4.17 billion.

Ad spending declines in newspaper and radio media increased during the fourth quarter. For the year local newspapers were down 5.6 percent to $22.66 billion and aggregate radio expenditures feel 3.5 percent to $10.69 billion. Both media were hurt by spending reductions from automotive, media and retail advertisers.

"As a whole, the ad market remains stalled and is being engulfed by the spreading pessimism about general economic conditions," said Jon Swallen, SVP Research at TNS