Internet Searches Valuable To Consumers

Marketers are becoming more willing to explore non-traditional advertising methods including word-of-mouth in order to capitalize on ROI. A new report from Bigresearch, "Simultaneous Media Study" examines the issue. The study shows that 28.7 percent of consumers have regularly given advice to others about products and services. Another 65 percent of consumers say they occasionally give advice to others concerning products. When it comes to looking for advice from others only 16.2 percent of consumers do so regularly. A little over 74 percent of consumers said they occasionally seek advice from others. "Over 90% of consumers regularly or occasionally give advice or seek advice from others," said Gary Drenik, President & CEO of Yahoo, AOL and Del.icio.us | Digg | Reddit | Furl Mike is a staff writer for Murdok for the latest ebusiness news.