According to Compete’s month-to-month statistics, there have been two dips in the amount of time people spent online in the past year, and one of those occurred between August and September. On a year-to-year basis, though, the total amount of time is up by nearly 25 percent.
Jay Meattle writes, “Logically, since time is finite online advertising spend should follow a similar trajectory with marketers allocating their ad budgets in proportion to where people are spending their time.”
So carpe diem, or, if you’re fond of the eye doctor idea (and can read what I’d guess is incorrect Latin), serve oculum.
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