Interview with Lockergnome's Chris Pirillo

Normally when I do interviews, I categorize them under "Spotlight on Search or Spotlight on Blogging", but Chris Pirillo doesn't fit in just one category. He's a bit of a renaissance man when it comes to all the enterprising projects, ventures and activities he's involved with. There appears to be an increasing amount of buzz about using social media as a marketing tool with the majority of tactics relying on tagging. Tagging is also essential to your latest site http://tagjag.com/all/Murdok/opml - there's no easier way of doing that on the Web today, and I'm constantly looking for new indexes to add to our list. For Lockergnome.com, have you noticed a shift in visitors coming more from social sites like Del.icio.us, Digg, StumbleUpon etc. as opposed to search engines? Not really. At least, not unless they see something that gets continuous traction in the blogosphere (which seldom happens). Out of all of em, I think StumbleUpon drives the most - largely because it's a service that's very friendly for "normal people." Google drives most of my traffic. Google is the Internet, as far as I'm concerned. It's great that everybody can get online and start publishing their thoughts immediately. The problem is that most of em are nothing more than "me too" posts. Awesome. Let's not blog about blogging about blogging about blogs anymore, okay? At Search Engine Strategies in San Jose, you were good enough to start a short You've recently changed Lockergnome's layout. Did you employ any search engine or social optimization to it? Do you consider things like SEO or "social media marketing" with your web sites? Well, what you see on Lockergnome.com today is just the beginning of our evolution - a long-overdue upgrade. We're adjusting our direction to benefit those who care to monetize their knowledge (but don't necessarily know how to do it themselves). It's not just about technology content anymore, either. We'll be accepting beta testers (independent writers) very soon - and I definitely will be welcoming in my closest SEO friends for feedback. They, too, will understand the extreme value in writing smart content on the www.lockergnome.com domain. We're focusing on tools and features to maximize external AND internal discoverability. At lockergnome.com, you offer email and RSS feeds for subscription options. We offer the same at marketingblog.com with about a third of our readers subscribing via email and the rest via RSS. Is this ratio consistent with your own experience? Have you seen any shift from email to RSS? Yeah, definitely. I don't know if I was the first one to say it, but I was certainly the most vocal about it: email is dead. We can still use it to communicate with one another on an individual basis, but as far as content is concerned - RSS holds infinitely more value and promise. Remember, I was trumpeting its power long before any SEO knew what a blog was. I'll likely continue to "do" email newsletters, working with preferred vendors like WhatCounts. The new Lockergnome will likely see new email delivery partnerships spring up as well. Ultimately, I don't want to mess with email anymore - at all. It's a complete drain on my time, energy, and other assorted resources. Lockergnome is about to leap into the blogosphere in a big way. We shifted from MovableType to WordPress MU for a lot of reasons recently - and are actively developing our own WordPress MU "Community Edition" (trust me, SEOs and markters will be very intersted in our short-term and long-term strategies). Blogging can easily turn into a grind when you do it often and it's the source of your income. Between Lockergnome, chris.pirillo and I really only write when I have something to say and/or share. Lockergnome is turning into a marketplace of mindshare, so it's fundamentally different than the content inside my personal space. It's to the point where I'm actually writing more in my blog than I am in Lockergnome. The "show" site is just another way of sharing my creativity. Besides Ponzi? ; ) It's all about Ponzi at this point. Although, I'm still seeing what I can do about getting some smart company to sponsor our honeymoon. I got Pluggd.com to sponsor our Internet connection on a cruise to Alaska, and it worked out very well for them. Google still seems to like a few of my Alaskan cruise posts. Thanks Chris! TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at