Interview with PRWeb CEO David McInnis

PRWeb is best known for being in the news distribution business. With the PRWeb blog. We have been talking with Vocus for well over a year now. The timing was not right until recently for a few reasons. First, I felt that I had a lot left to accomplish (read try) with PRWeb before I handed the reigns over to someone else. I wanted to do these things on my own to see if I could execute a few new enhancements on my own dime and vision. In the last year alone we have really changed the practice of PR. Thinking about everything we accomplished makes my head spin. We started the year with PRWeb Podcast and have completed nearly 1,000 podcast episodes with our clients. We introduced announcement. You will receive the same great PRWeb service. You'll continue to use PRWeb exactly as you do now. Without interruption of any kind, you'll enjoy the same great features and customer support you've come to expect. You'll continue to work with the same PRWeb editors and customer support staff. Will there be any considerations for PRWeb users wishing to get on the Vocus platform? I hope so. We will be working with the Vocus team in the next weeks to determine how to do this. There have been discussions around creating a PRWeb version of the platform to address the needs of the SME and SOHO market. No promises, but I will lobby for something. What will your role be on a go forward? Janitor if I am lucky. No, seriously, I will remain on board for a long time to come as CEO for this business unit. Vocus has allowed me to keep my team in tact so that we can continue to grow this business unit as we have done in the past. Granted, there will be more business structure around what we do but this should not be perceptible to our customers. My mind doesn't stop when it comes to this space. I really like it. And CastleMonkey (that's the CTO) and his team are cranking code as fast as we can collectively envision new ideas. So I see a long-tail on this thing. What kind of PRWeb/Vocus integration enhancements will there be? Plenty. I'm pretty certain we can do a really slick integration so that corporations get killer PR management AND delivery, and PRWeb clients get to experience better management of their PR campaigns, as well as increased metrics. Thank you David! Bookmark Murdok: Lee Odden is President and Founder of Online Marketing Blog offering daily news, interviews and best practices.